Slurrp Farm funding, investors and company details
Slurrp Farm is an emerging FMCG - Snacks and Beverages startup from New Delhi, working in the space of Healthy / Natural Packaged Foods. Founded by Meghana Narayan, Shauravi Malik.
- Company: Wholsum Foods Private Limited
- Sector: FMCG - Snacks and Beverages
- Location: New Delhi
- Founders: Meghana Narayan, Shauravi Malik
- Total funding raised: ₹59.83 Cr
Company overview
Slurrp Farm is the flagship children’s food brand of Wholsum Foods, an Indian FMCG/health food company founded in 2016 to tackle the lack of nutritious, convenient, and tasty food options for kids by bringing back traditional super‑grains like millets into modern diets. The brand specialises in millet‑based, clean‑label food products — including cereals, pancake and dosa mixes, noodles, pasta, puffed snacks, cookies, porridge mixes, and other wholesome snacks — made with natural ingredients, no preservatives, no artificial flavours or colours, and no refined flour or sugar, all designed to promote healthier eating habits for children and families. Slurrp Farm products are sold through the company’s direct‑to‑consumer website, major e‑commerce and q‑commerce platforms such as Amazon, BigBasket, FirstCry, Swiggy Instamart, and in over 5,000 modern retail stores in India and internationally, with availability in markets including the UAE, UK, US, Singapore, and beyond. The brand has also raised significant funding from investors like Investment Corporation of Dubai (ICD), Fireside Ventures, Sharrp Ventures, and celebrity investor Anushka Sharma to support global expansion, product innovation, and marketing
Funding rounds
- Latest round: $ 7.20 Mn (₹59.83 Cr.), 2024-01-09. Investors: Narotam Sekhsaria Family Office (NSFO), Alkemi Growth Capital, Fireside Ventures, Raed Ventures, Sharrp Ventures