Palette Brands funding, investors and company details

Palette Brands is an emerging E-Commerce startup from Bengaluru, working in the space of Functions as a house of digitally native brands (DNBs) targeting aspirational affluent consumers. Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon, Bret Recor.

Company: White Inc Retail Private Limited
Sector: E-Commerce
Location: Bengaluru
Founders: Siddharth Gadodia, Young Yun, Himanshi Tandon, Bret Recor
Total funding raised: ₹16.67 Cr

Company overview

Palette Brands, headquartered in Bengaluru, functions as a house of digitally native brands (DNBs) targeting aspirational affluent consumers with mass-premium lifestyle products in high-growth categories featuring unmet needs. It manages end-to-end operations from product development and supply chain to marketing and sales for brands like Ember (cookware), Tote (Apple accessories), and Unbottle (drinkware), emphasizing innovative designs, high-performance materials, superior functionality, and value pricing through a technology-enabled infrastructure.

Funding rounds

Latest round (Pre Series A): $ 2.00 Mn (₹16.67 Cr.), 2024-06-12. Investors: Rockstud Capital, Dholakia Ventures, Inflection Point Ventures (IPV)