Wheelocity funding, investors and company details

Wheelocity is an emerging FMCG startup from Bengaluru, working in the space of A tech-enabled rural commerce platform delivering fresh fruits, vegetables, FMCG, and essentials directly to households in semi-urban and rural India. Founded by Selvam VMS, Senthil kumar A.

Company: Wheelocity Fresh Private Limited
Sector: FMCG
Location: Bengaluru
Founders: Selvam VMS, Senthil kumar A

Company overview

Wheelocity runs a tech-enabled rural commerce platform delivering fresh fruits, vegetables, FMCG, and essentials directly to households in semi-urban and rural India via its "Wheelocity on Wheels" (WoW) model. It employs a zero-inventory, pitstop-based supply chain with electric vehicle fleets, gig delivery workforce, and predictive algorithms for daily hyperlocal routes, ensuring 24-hour farm-to-doorstep access while minimizing wastage. The hybrid phygital approach builds community trust through local operations, job creation, and scalable rails for broader categories beyond groceries.

Funding rounds

Latest round (Series A): $ 15.00 Mn (₹130.02 Cr.), 2025-11-12. Investors: Lightspeed India Partners, Alteria Capital, Anicut Capital, Selvam VMS (Wheelocity)
Past round (Series A): $ 12.00 Mn (₹95.21 Cr.), 2022-07-12. Investors: Lightspeed Venture