Way2News funding, investors and company details

Way2News is an emerging Advertising and Media startup from Hyderabad, working in the space of Delivers hyperlocal short-form news via a mobile app in eight vernacular languages including Telugu, Tamil, Kannada, Malayalam, Hindi, Marathi, Bengali, and Gujarati, reaching villages and ma. Founded by Raju Vanapala.

Company: Way2News Private Limited
Sector: Advertising and Media
Location: Hyderabad
Founders: Raju Vanapala
Total funding raised: ₹249.51 Cr

Company overview

Way2News delivers hyperlocal short-form news via a mobile app in eight vernacular languages including Telugu, Tamil, Kannada, Malayalam, Hindi, Marathi, Bengali, and Gujarati, reaching villages and mandals across India. Content combines AI-driven personalization with human curation from trusted local sources for real-time updates in summarized formats, serving 6.5 million daily active users. Monetization centers on digital advertising through display banners, video ads (e.g., full-page video at ₹0.165-0.247 CPM), and roadblocks, generating ₹40 crore operational revenue in FY24 (38% YoY growth) split 53% domestic and 47% exports.

Funding rounds

Latest round (Series B): $ 14.00 Mn (₹117.26 Cr.), 2024-09-17. Investors: WestBridge Capital
Past round (Series A): $ 16.75 Mn (₹132.24 Cr.), 2022-06-10. Investors: Sashi Reddi