Tortoise funding, investors and company details

Tortoise is an emerging Financial Services - Fintech startup from Bengaluru, working in the space of Fintech startup that helps users save while they shop by offering discounts on products purchased through structured savings plans.. Founded by Vardhan Koshal, Surya Harsha Nunnaguppala.

Company: Tortoise Systems Private Limited
Sector: Financial Services - Fintech
Location: Bengaluru
Founders: Vardhan Koshal, Surya Harsha Nunnaguppala
Total funding raised: ₹17.6 Cr

Company overview

Tortoise is a fintech startup founded in 2020 that helps users save while they shop by offering discounts on products purchased through structured savings plans. It positions itself as a consumer-focused platform blending savings with lifestyle purchases. The platform allows users to set aside small amounts over time toward desired purchases, such as electronics or lifestyle products. Once savings goals are met, users can buy products at discounted rates, effectively combining financial discipline with tangible rewards. This model encourages consistent savings while reducing the burden of one-time large expenses. The app is designed to be simple and intuitive, appealing to young professionals and first-time savers who want to balance consumption with financial planning. By gamifying savings and linking them directly to purchases, Tortoise differentiates itself from traditional fintech apps that focus solely on investments or payments. Its approach builds customer loyalty by aligning financial wellness with aspirational shopping, making saving a more attractive habit

Funding rounds

Latest round: Undisclosed Amount, 2022-09-01. Investors: Swiggy, ZestMoney
Past round: $ 2.30 Mn (₹17.60 Cr.), 2022-04-05. Investors: Vertex Ventures