SORRY SUGAR funding, investors and company details

SORRY SUGAR is an emerging HoReCa startup from Gurugram, working in the space of Clean-label beverage brand offering a portfolio of zero-added-sugar. Founded by Deepak Pathak, Kunal Verma, Shashank Sherawat, Saiyam Malik.

Company: TIC Beverages Private Limited
Sector: HoReCa
Location: Gurugram
Founders: Deepak Pathak, Kunal Verma, Shashank Sherawat, Saiyam Malik

Company overview

Sorry Sugar is an Indian clean-label beverage brand offering a portfolio of zero-added-sugar, fibre-rich, gut-friendly coffee beverages sweetened with monk fruit. Its current range includes café-style flavours — Hazel Almond Latte, Silk Chocolate Mocha, Sea Salt Caramel, French Vanilla Cloud, and Butter Gooey Toffee — targeting Gen Z and health-conscious consumers seeking indulgent taste without added sugar. The brand sells through direct-to-consumer, quick commerce, and offline retail channels, and is expanding into zero-added-sugar gelatos.

Funding rounds

Latest round (Seed): $ 1.00 Mn (₹9.57 Cr.), 2026-09-09. Investors: Dhanuka family, Amishi London