Betel Leaf funding, investors and company details
Betel Leaf is an emerging FMCG startup from Mumbai, working in the space of Packaged paan / traditional food FMCG. Founded by Prem Rheja, Payal Raheja.
- Company: The Betel Leaf Company Private Limited
- Sector: FMCG
- Location: Mumbai
- Founders: Prem Rheja, Payal Raheja
- Total funding raised: ₹10.01 Cr
Company overview
The Betel Leaf Co is an Indian food and beverage brand focused on modernizing and organizing the traditionally unstructured paan (betel leaf) market. Founded in July 2019 by Prem Rheja and Payal Raheja, the company aims to redefine how paan is consumed by offering hygienic, standardized, and ready-to-eat paan products. The company’s core business revolves around manufacturing and selling a variety of paan-based products that are prepared using controlled processes to ensure consistency in taste and quality. A key differentiator is its innovative packaging triple-layer pouches designed to minimize hand contact and preserve freshness—making the consumption experience clean, convenient, and safe compared to traditional paan vendors. By combining technology with tradition, The Betel Leaf Co seeks to unlock the health and cultural value of betel leaves while appealing to modern consumers who prioritize hygiene and convenience. The brand positions itself as a category creator in the organized paan segment, aiming to scale through retail, online channels, and strategic distribution, while building a standardized and trusted paan consumption experience across India.
Funding rounds
- Latest round (Bridge): $ 1.20 Mn (₹10.01 Cr.), 2024-05-16. Investors: Inflection Point Ventures (IPV), Venture Catalysts