Samaaro funding, investors and company details

Samaaro is an emerging Advertising and Media - Events startup from Bengaluru, working in the space of B2B event-marketing SaaS platform. Founded by Purnank Prakash.

Company: Tacnik Technology Private Limited
Sector: Advertising and Media - Events
Location: Bengaluru
Founders: Purnank Prakash

Company overview

Samarro is an award-winning, innovation-led company specializing in the development of cost-effective yet advanced experiential technology solutions. Its capabilities span a wide range of immersive and interactive technologies, including Virtual, Augmented, and Mixed Reality (VR/AR/MR), mind-controlled interfaces, IoT, RFID, gesture- and touch-based interactions, simulators, embedded systems, and 3D/holographic projections. It has delivered hundreds of high-impact deployments across sectors such as healthcare, industrial engineering, sports, fashion, automotive, and marketing activations. The company’s solutions are designed to support diverse use cases, including employee training, product demonstrations, sales enablement, conference engagement, and team-building experiences. Samaaro has been recognized among the “10 Best AR/VR Startups of 2020,” underscoring its leadership and innovation within India’s experiential technology landscape. At its core, it combines creative storytelling with cutting-edge technology to deliver highly customized enterprise solutions that elevate customer engagement and brand experiences. With a broad and adaptable technology stack, the company effectively serves both enterprise clients and large-scale consumer-facing events, positioning itself as a versatile player in the experiential tech ecosystem.

Funding rounds

Latest round (Seed): Undisclosed Amount, 2022-12-26. Investors: SucSEED Indovation Fund, Silver Needle Ventures, The Chennai Angels, Lead Angels Fund, Ankit Mehrotra (Dineout), Khalid Qazi (Swiggy)