Smytten funding, investors and company details

Smytten is an emerging Cosmetic startup from Bengaluru, working in the space of Smytten operates in the consumer services industry, specifically as a tech-enabled product discovery and trial platform for premium lifestyle goods.. Founded by Swagat Sarangi, Siddhartha Nangia.

Company: SURFBOATS SOLUTIONS PRIVATE LIMITED
Sector: Cosmetic
Location: Bengaluru
Founders: Swagat Sarangi, Siddhartha Nangia
Total funding raised: ₹100 Cr

Company overview

Smytten is India's largest premium product discovery and trial platform, founded in 2015 by Swagat Sarangi and Siddhartha Nangia, headquartered in Gurgaon, Haryana. The company has around 182 employees, has raised ₹166.59 Cr in funding, and partners with over 900 brands across lifestyle categories like beauty, grooming, food, beverages, health, and wellness.Smytten aims to revolutionize how consumers discover, trial, and purchase premium products by offering affordable samples, reducing purchase risks, and helping brands acquire customers efficiently. It focuses on building a bridge for Indian consumers to premium brands, using tools like Smytten Pulse for AI-driven consumer insights from over 15 million users to enable data-backed decisions for FMCG partners.

Funding rounds

Latest round: ₹100.00 Cr. ($ 12.89 Mn), 2022-05-17. Investors: Fireside Ventures, Roots Ventures