Startup Funding Tracker

QUE funding, investors and company details

QUE is an emerging E-Commerce startup from Noida, working in the space of D2C Fashion & Lifestyle (Eyewear / Sunglasses Retail & E-commerce). Founded by Shashank Saurabh, Abhishek Deep, Kumar Vagish.

  • Company: Styleque Universe Private Limited
  • Sector: E-Commerce
  • Location: Noida
  • Founders: Shashank Saurabh, Abhishek Deep, Kumar Vagish

Company overview

QUE is a direct-to-consumer (D2C) lifestyle and eyewear brand focused on designing and selling fashionable, premium yet affordable sunglasses. The company operates in the mass-premium segment, aiming to bridge the gap between high-end luxury brands and low-cost, low-quality alternatives in the eyewear market. At its core, QUE’s business revolves around product design, branding, and digital-first distribution. The company creates stylish sunglasses using quality materials (such as TR90 and metal alloys) to ensure durability, comfort, and UV protection, while maintaining accessible price points. QUE primarily follows a B2C e-commerce model, selling its products through its own website and online marketplaces. Its strategy is heavily driven by digital marketing, social media engagement, and influencer-led branding, targeting Gen Z and millennial consumers who value style, individuality, and affordability. A key differentiator of the business is its focus on “democratizing luxury eyewear” offering designs and quality comparable to premium brands but at a more accessible price. This positioning allows QUE to tap into the underserved middle segment of the sunglasses market. The company also leverages celebrity partnerships and brand-building initiatives to scale. Indian cricketer Shikhar Dhawan has joined as an investor, partner, and brand ambassador, helping strengthen brand visibility, credibility, and customer reach. Looking ahead, QUE aims to evolve beyond eyewear into a broader lifestyle brand, with plans to expand into adjacent fashion categories such as footwear and accessories, while continuing to innovate in design and product offerings. Overall, QUE’s business is centered on affordable luxury eyewear, digital-first retail, and strong brand-led growth, positioning it as an emerging player in India’s fashion and accessories market.

Funding rounds

  • Latest round: Undisclosed Amount, 2024-05-07. Investors: Shikhar Dhawan (Cricketer)