Moe Puppy funding, investors and company details

Moe Puppy is an emerging Healthcare - Veterinary startup from Gurugram, working in the space of Premium D2C pet care brand offering natural, paraben-free, sulfate-free grooming products. Founded by Manish Paul, Himani Baisla.

Company: STE Pett Essentials Private Limited
Sector: Healthcare - Veterinary
Location: Gurugram
Founders: Manish Paul, Himani Baisla

Company overview

Moe Puppy operates as a premium D2C pet care brand offering natural, paraben-free, sulfate-free grooming products like shampoos, conditioners, ear cleaners, tick sprays, and waterless kits for dogs and cats. Inspired by Paul's German Shepherd's allergies, it expanded from two shampoos to 14+ SKUs using vet-approved, safe ingredients safe for human use too, achieving top 100 Amazon India ranking in one year. Key activities include e-commerce sales, quick commerce listings, offline stocking in 30+ stores, and international expansion to UAE, Saudi Arabia, US via community-driven marketing for pet parents in tier 2/3 cities.

Funding rounds

Latest round (Pre-Seed): ₹2.00 Cr. ($ 0.22 Mn), 2026-03-17. Investors: PedalStart, Zindagi Live Angel Fund