Fittr funding, investors and company details

Fittr is an emerging Healthcare startup from Pune, working in the space of Health & Fitness Tech / Digital Wellness Platform. Founded by Jitendra Chouksey.

Company: Squats Fitness Private Limited
Sector: Healthcare
Location: Pune
Founders: Jitendra Chouksey
Total funding raised: ₹28 Cr

Company overview

Fittr is a community-first, technology-driven health and fitness platform founded in 2014, originally as a WhatsApp group to help his friends with fitness and nutrition. The initiative quickly grew into a Facebook community and, with co-founders including Sonal Singh, Jyoti Dabas, Rohit Chattopadhyay, and Bala Krishna Reddy, it launched as a full-fledged digital fitness business formally around 2016 and the Fittr app in 2018. Today, Fittr operates as a global online fitness, nutrition, and wellness ecosystem that combines free community support, science-based tools, and personalized coaching from certified trainers to help millions of people achieve their health goals. It uses a technology-enabled freemium model offering diet and training tracking tools, live sessions, customized plans, and interactive community features, while also generating revenue through paid coaching and premium services. Fittr has expanded internationally with users across India, the U.S., UK, Australia, UAE, and Canada, has secured funding from investors such as Sequoia Capital India’s Surge and Dream Capital, and continues to scale its product offerings and preventive healthcare initiatives.

Funding rounds

Latest round: ₹28.00 Cr. ($ 3.37 Mn), 2024-01-09. Investors: Rainmatter (Zerodha)