So/Facet funding, investors and company details

So/Facet is an emerging Jewellery startup from [●], working in the space of Lab-grown diamond jewellery brand. Founded by Aarushi Agrawal Naulakha, Abhishek Naulakha.

Company: So/Facet
Sector: Jewellery
Location: [●]
Founders: Aarushi Agrawal Naulakha, Abhishek Naulakha

Company overview

So/Facet is a lab-grown diamond jewellery brand that treats diamonds as an expression of identity rather than a purchase reserved for special occasions. Its in-house designs favor contemporary, everyday-wear styles, with unconventional cuts, sculptural forms, and colorful enamel accents. Every diamond is certified by a respected gemological institute, so quality and transparency come standard. Launch collections include So/Me, with playful shapes such as stars and butterflies, So/Pop, which pairs diamonds with stackable enamel charms, and So/Icon, focused on sculptural pieces. Built on distinctive design, craftsmanship, and an effortless experience, So/Facet is creating an omnichannel model that connects online shopping with premium physical stores.

Funding rounds

Latest round (Seed): ₹10.00 Cr. ($ 1.03 Mn), 2026-10-19. Investors: Sauce VC, Sangeet Agrawal, Navin Parwal, Kedar Lele, Devaiah Bopanna