Snooplay funding, investors and company details

Snooplay is an emerging Quick Commerce startup from New Delhi, working in the space of online toy marketplace. Founded by Aanchal Mahajan, Brij Raj Singh.

Company: Snooplay India Private Limited
Sector: Quick Commerce
Location: New Delhi
Founders: Aanchal Mahajan, Brij Raj Singh

Company overview

Snooplay is a digital toy marketplace. Snooplay, established in 2019 by Aanchal Mahajan and Brij Raj Singh, is an AI-driven platform aimed at assisting usein finding and buying toys and games suited to different age groups, interests, and developmental requirements. The platform features a diverse array of products from more than 600 local and global brands, encompassing educational toys, action figures, board games, and collectibles. The goal of Snooplay is to offer families throughout India a shopping experience that is more intelligent and customized.

Funding rounds

Latest round: ₹8.00 Cr. ($ 0.91 Mn), 2025-07-31
Past round: ₹4.05 Cr. ($ 0.51 Mn), 2022-07-06. Investors: Amogh Kumar Gupta