Superplum funding, investors and company details

Superplum is an emerging Agro - Agritech startup from Noida, working in the space of Fresh Produce Supply Chain (Food & Beverage Services).

Company: Snapping Turtles Private Limited
Sector: Agro - Agritech
Location: Noida
Total funding raised: ₹125.13 Cr

Company overview

Superplum is an agritech-driven fresh produce company that has built India’s first digital fruit supply chain, directly connecting farmers to consumers, retailers, and global markets. Its core business revolves around sourcing, processing, and distributing high-quality fruits using a technology-enabled, vertically integrated supply chain. At the heart of Superplum’s operations is its farm-to-consumer model, where it works directly with farmers across multiple Indian states to procure fruits such as mangoes, apples, grapes, and litchis. By eliminating traditional intermediaries, the company ensures better pricing for farmers and consistent quality for customers. A key differentiator of the business is its proprietary technology and traceability systems. Through tools like QR-based tracking and in-house software (e.g., Freshmanager™), consumers can access detailed information about their fruit such as farm origin, pesticide test reports, and quality parameters enhancing transparency and trust. Superplum also operates a modern cold-chain infrastructure, including temperature-controlled harvesting, storage, and transportation. This helps extend shelf life, maintain freshness, and significantly reduce wastage in the supply chain—one of the major challenges in India’s agriculture sector. Additionally, Superplum emphasizes sustainability and farmer empowerment, helping farmers increase incomes through better pricing, reduced wastage, and access to advanced farming practices.

Funding rounds

Latest round (Series A): $ 15.00 Mn (₹125.13 Cr.), 2024-05-06. Investors: Erik Ragatz, Hellman & Friedman