Kaatil funding, investors and company details

Kaatil is an emerging FMCG startup from Mumbai, working in the space of Manufactures premium hot sauces, ketchups, and chili oils using India's diverse indigenous chilies. Founded by Sagar Merchant, Ajit Pawar.

Company: Smerc Foods & Beverages Private Limited
Sector: FMCG
Location: Mumbai
Founders: Sagar Merchant, Ajit Pawar
Total funding raised: ₹0 Cr

Company overview

Kaatil manufactures premium hot sauces, ketchups, and chili oils using India's diverse indigenous chilies like Bhut Jolokia, Byadagi, and Guntur varieties to target global markets. Distribution spans D2C website sales, e-commerce platforms including Bigbasket, Nature’s Basket, Blinkit, and Amazon US, alongside plans for quick commerce, offline retail expansion to 2,000 premium stores, and a new B2B arm supplying sachets to hotels, restaurants, and cloud kitchens. Product development includes upcoming dry rubs, chili oils, ready-to-eat items like instant noodles, with operations projecting 3X growth in FY25 through data-driven regional targeting and international launches in Dubai.

Funding rounds

Latest round: Undisclosed Amount, 2024-09-17