CHOSEN funding, investors and company details

CHOSEN is an emerging Healthcare - Personal Care startup from Chennai, working in the space of D2C skincare brand specializing in tech-led, clinically tested products tailored for Indian skin concerns. Founded by Renita Rajan.

Company: Silphion Research Private Limited
Sector: Healthcare - Personal Care
Location: Chennai
Founders: Renita Rajan
Total funding raised: ₹57.72 Cr

Company overview

CHOSEN is an D2C skincare brand specializing in tech-led, clinically tested products tailored for Indian skin concerns like pigmentation and ageing. It offers 88 SKUs across skincare, haircare, body care, and vegan lines, with top sellers like Re(d)covery Serum for steroid-damaged skin, sold via its website and a Chennai store. The brand emphasizes patented formulations, in-house manufacturing for quality control, and innovations like a planned melanin lab and IoT personalization tech.

Funding rounds

Latest round (Series A): $ 5.00 Mn (₹47.72 Cr.), 2026-05-04. Investors: BOLD, Alkemi Growth Capital, Avnish Anand (CaratLane)
Past round (Seed): $ 1.20 Mn (₹10.00 Cr.), 2024-06-06. Investors: Peak XV Partners