The Good Bug funding, investors and company details

The Good Bug is an emerging Healthcare - Nutrition startup from Mumbai, working in the space of Makes a variety of health products. Founded by Keshav Biyani, Prabhu Karthikeyan.

Company: Seven Turns Private Limited
Sector: Healthcare - Nutrition
Location: Mumbai
Founders: Keshav Biyani, Prabhu Karthikeyan
Total funding raised: ₹129.06 Cr

Company overview

The Good Bug is a wellness brand focused on gut health, founded in 2022 by Keshav Biyani and Prabhu Karthikeyan. As a direct-to-consumer business, it offers clinically tested probiotics, prebiotics, synbiotics, and fermented products like kombucha and kefir to tackle issues such as digestion, immunity, metabolic health, and women’s wellness. Its recent “Advanced Metabolic System” formulation—based on microbiome science—has demonstrated over 12% weight loss in 90 days. Backed by strong R&D, clinical trials, and successful funding rounds (including a ₹100 crore Series B), The Good Bug aims to build preventive health solutions rooted in science across India.

Funding rounds

Latest round (Series B): ₹100.00 Cr. ($ 11.69 Mn), 2025-05-07. Investors: Susquehanna Asia Venture Capital
Past round (Series A): $ 3.50 Mn (₹29.06 Cr.), 2023-09-18. Investors: Fireside Ventures