Saritoria funding, investors and company details

Saritoria is an emerging E-commerce - Clothing startup from Kolkata, working in the space of A digital, commission-based marketplace dedicated to the resale of luxury South Asian fashion. Founded by Omar Soomro, Pernia Qureshi, Shehlina Soomro.

Company: Saritoria Lifestyle & Fashion Private Limited
Sector: E-commerce - Clothing
Location: Kolkata
Founders: Omar Soomro, Pernia Qureshi, Shehlina Soomro
Total funding raised: ₹4.14 Cr

Company overview

Saritoria was founded as a digital, commission-based marketplace dedicated to the resale of luxury South Asian fashion. The platform features a curated selection of high-end ethnic wear, including sarees, lehengas, kurtas, gowns, sherwanis, and anarkalis. A key differentiator for Saritoria is its strong focus on authentication and quality control. Every item listed on the platform is carefully vetted before approval, ensuring authenticity and high standards, which helps build trust and transparency among buyers seeking genuine designer pieces at more accessible price points. Saritoria caters to the rising demand for sustainable fashion by promoting reuse and extending the lifecycle of luxury garments. This approach not only reduces fashion waste but also broadens access to premium ethnic wear, aligning affordability with conscious consumption. With a customer base spanning Europe, the Middle East, and South Asia, Saritoria serves diaspora communities and style-conscious consumers who appreciate heritage craftsmanship alongside sustainability. Its digital-first model enables seamless global access to a thoughtfully curated luxury resale marketplace.

Funding rounds

Latest round: $ 0.50 Mn (₹4.14 Cr.), 2022-12-17