Salty funding, investors and company details

Salty is an emerging Jewellery startup from New Delhi, working in the space of Direct‑to‑consumer (D2C) fashion accessories and jewellery. Founded by Sonaal Goel, Twishaa Gupta, Kanishka Garg.

Company: Salty E‑Commerce Private Limited
Sector: Jewellery
Location: New Delhi
Founders: Sonaal Goel, Twishaa Gupta, Kanishka Garg

Company overview

Salty is a lifestyle and fashion accessories brand, specializing in bracelets, necklaces, earrings, and other jewelry. The company focuses on offering high-quality, stylish products at affordable prices, catering to a wide audience with designs suitable for casual, formal, and festive occasions. Salty combines trendy aesthetics with durability, ensuring that its accessories are both fashionable and long-lasting. It operates through online and offline channels, making its products easily accessible to customers across India. By emphasizing variety, affordability, and design innovation, Salty has positioned itself as a popular choice for fashion-conscious consumers seeking versatile and elegant accessories.

Funding rounds

Latest round (Seed): ₹30.10 Cr. ($ 3.48 Mn), 2026-01-19. Investors: Anicut Capital, All In Capital, JK Group
Past round: ₹5.40 Cr. ($ 0.65 Mn), 2024-01-11. Investors: Anicut Capital, All In Capital, Suashish Diamonds, JK Group