Pluckk funding, investors and company details

Pluckk is an emerging FMCG startup from Mumbai, working in the space of Digital fresh food company delivering safe, clean fruits, vegetables, and ready-to-eat products. Founded by Prateek Gupta.

Company: SAFresh Technology Private Limited
Sector: FMCG
Location: Mumbai
Founders: Prateek Gupta
Total funding raised: ₹185 Cr

Company overview

Pluckk is a digital fresh food company delivering safe, clean fruits, vegetables, and ready-to-eat products sourced from partner farms with full traceability to farmers. It uses ozone-washing to remove germs, offers certified non-GMO produce, exotics, organics, cuts, mixes, salads, dips, and meal kits across 20+ categories. The platform emphasizes shortened supply chains, no middlemen, and lifestyle-focused eating through e-commerce and app-based ordering for urban consumers.

Funding rounds

Latest round: ₹100.00 Cr. ($ 10.48 Mn), 2026-04-09. Investors: Euro Gulf Investment
Past round (Series A): ₹85.00 Cr. ($ 9.81 Mn), 2025-11-29. Investors: Euro Gulf Investment