Safari Industries funding, investors and company details

Safari Industries is an emerging Clothing and Apparels startup from Mumbai, working in the space of Consumer durable / household & personal products manufacturing. Founded by Sumatichandra H. Mehta, Sudhir Mohanlal Jatia.

Company: Safari Industries (India) Limited
Sector: Clothing and Apparels
Location: Mumbai
Founders: Sumatichandra H. Mehta, Sudhir Mohanlal Jatia
Total funding raised: ₹229 Cr

Company overview

Safari Industries (India) Limited is engaged in the design, manufacturing, marketing, and distribution of luggage and travel accessories in India. The company offers a wide range of products including hard luggage (polypropylene and polycarbonate trolley bags), soft luggage, backpacks, duffle bags, school bags, and travel accessories, catering to economy to premium segments. Its products are sold under brands such as Safari, Magnum, and Genie through an extensive distribution network comprising exclusive brand outlets, multi-brand retailers, modern trade, e-commerce platforms, CSD, and institutional sales. The company operates domestic manufacturing facilities along with strategic sourcing arrangements and focuses on product innovation, lightweight materials, and contemporary designs to strengthen its position in the organized luggage market. The company offers a wide range of products including hard luggage, soft luggage, backpacks, duffle bags, and travel accessories. It operates under well-known brands such as Safari, Magnum, and Genie. Safari has a strong presence across India through an extensive distribution network, e-commerce platforms, and large-format retail stores. The company caters to diverse customer segments, from economy to premium categories. It focuses on product innovation, lightweight materials, and contemporary designs to meet evolving consumer preferences. Safari operates manufacturing facilities in India along with strategic sourcing from overseas vendors. The company has strengthened its market position through brand building and competitive pricing strategies. It benefits from the growing travel and tourism industry in India. Safari continues to expand its retail footprint and product portfolio to enhance its market share in the luggage segment.

Funding rounds

Latest round: ₹229.00 Cr. ($ 27.47 Mn), 2024-03-04. Investors: Lighthouse Funds