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Reelo funding, investors and company details

Reelo is an emerging Information Technology - SaaS startup from Mumbai, working in the space of SaaS / MarTech (Customer Loyalty & Engagement Platform). Founded by Prit Sanghvi, Parin Sanghvi.

  • Company: Reelo Technologies Private Limited
  • Sector: Information Technology - SaaS
  • Location: Mumbai
  • Founders: Prit Sanghvi, Parin Sanghvi
  • Total funding raised: ₹8.35 Cr

Company overview

Reelo is a SaaS-based customer loyalty and engagement platform designed to help retail and service businesses attract, engage, and retain customers. The company focuses on enabling offline and online businesses—such as restaurants, salons, cafés, and retail stores—to build long-term relationships with their customers through personalized marketing and rewards programs. At the core of Reelo’s business is its all-in-one customer engagement platform, which allows businesses to create and manage loyalty programs, run targeted marketing campaigns, and track customer behavior. By collecting and analyzing customer data, Reelo enables businesses to send personalized offers, discounts, and communications via channels like SMS, email, and messaging platforms, helping improve repeat visits and customer lifetime value. Reelo also provides tools for automated marketing workflows, including feedback collection, review management, birthday/anniversary campaigns, and re-engagement campaigns for inactive customers. Its platform integrates with point-of-sale (POS) systems, making it easy for businesses to capture customer data and run loyalty initiatives without complex setup. The company primarily operates on a subscription-based SaaS model, catering to small and medium-sized businesses (SMBs) that want enterprise-grade customer retention tools at an affordable cost. Its solutions help businesses increase revenue by boosting repeat purchases, improving customer experience, and building brand loyalty. Overall, Reelo operates in the MarTech / SaaS (Customer Engagement & Loyalty Technology) space, aiming to simplify customer retention and help businesses grow through data-driven, automated, and personalized engagement strategies.

Funding rounds

  • Latest round (Seed): $ 1.00 Mn (₹8.35 Cr.), 2024-04-29. Investors: Gokul Rajaram