Recode Studios funding, investors and company details

Recode Studios is an emerging Cosmetic startup from Ludhiana, working in the space of Beauty and personal care startup delivering affordable luxury cosmetics across a wide range of categories. Founded by Dheeraj Bansal, Rahul Sachdeva.

Company: Recode Studios Limited
Sector: Cosmetic
Location: Ludhiana
Founders: Dheeraj Bansal, Rahul Sachdeva

Company overview

Recode Studios is a beauty and personal care startup delivering affordable luxury cosmetics across a wide range of categories. Positioned as an internet-first brand, it combines global manufacturing partnerships with a strong digital presence to serve India’s evolving, online-driven consumers. Founded with the vision of making premium-quality makeup accessible at reasonable prices, the company operates as a multi-category cosmetics brand spanning makeup, skincare, and personal care. Its offerings are designed to resonate with the country’s growing base of digital-native consumers. The brand’s core philosophy of “Affordable Luxury” is supported by sourcing collaborations with leading manufacturers in Germany, Taiwan, and Thailand, ensuring adherence to international quality standards. Its portfolio includes lipsticks, eyeliners, foundations, skincare essentials, and grooming products tailored to diverse consumer preferences. Recode Studios differentiates itself through a blend of global sourcing, digital-first distribution, and influencer-led marketing, enabling strong brand connect and loyalty among younger audiences. Its primary sales channel is its online store, shop.recodestudios.com, reinforced by active social media engagement.

Funding rounds

Latest round (Pre Series A): Undisclosed Amount, 2023-02-10. Investors: Sanjay Katkar, Bestvantage Investments