PlanB funding, investors and company details

PlanB is an emerging Clothing and Apparels startup from Mumbai, working in the space of Manufactures premium innerwear and everyday essentials for children aged. Founded by Sneha Raisoni, Vaidehi Shah.

Company: Raisoni Dhuldhoya Clothing Private Limited
Sector: Clothing and Apparels
Location: Mumbai
Founders: Sneha Raisoni, Vaidehi Shah
Total funding raised: ₹0 Cr

Company overview

Plan B Kidswear manufactures premium innerwear and everyday essentials for children aged 1-16, including underwear, boxers, vests, camisoles, starter/training bras, period panties, leggings, T-shirts, joggers, thermals, and socks. Operations feature a four-month product cycle with consumer feedback from 100+ mom focus groups, in-house design by NIFT-trained teams using 100% premium cotton and skin-safe dyes, prototyping, fit trials, and distributed manufacturing across Mumbai, Tirupur, and Kolkata vendors. Distribution occurs via D2C website, marketplaces like Amazon/FirstCry/Flipkart/Myntra, and quick commerce platforms, with data-driven launches tracking reorders/returns for over 250 SKUs at mid-premium pricing.

Funding rounds

Latest round: Undisclosed Amount, 2024-09-03. Investors: JIIF