Purple Style Labs funding, investors and company details

Purple Style Labs is an emerging Online Service Provider startup from Mumbai, working in the space of pmnichannel luxury fashion house. Founded by Abhishek Monty Agarwal.

Company: Purple Style Labs Limited
Sector: Online Service Provider
Location: Mumbai
Founders: Abhishek Monty Agarwal
Total funding raised: ₹487.48 Cr

Company overview

Purple Style Labs (PSL) is a Mumbai-based omnichannel luxury fashion house, founded in 2015, that brings India’s top designer labels onto one platform through its flagship brand Pernia’s Pop-Up Shop and a network of experiential offline stores in India and overseas. Positioned as “India’s answer to LVMH,” PSL curates premium Indian designer wear across couture, bridal, occasion and contemporary fashion, serving both domestic and global NRI clientele via e-commerce and 15+ stores in cities like Mumbai, Delhi, Bangalore, Hyderabad and in markets such as London and Dubai

Funding rounds

Latest round (Series E): $ 40.00 Mn (₹341.84 Cr.), 2025-03-13. Investors: SageOne Flagship Growth OE Fund, Bajaj Financial Securities Limited, Alchemy Long Term Ventures Fund, Minerva Ventures Fund
Past round (Series D): $ 8.00 Mn (₹66.69 Cr.), 2023-11-20. Investors: Sanket Parekh
Past round (Series B): $ 10.00 Mn (₹78.95 Cr.), 2022-06-28. Investors: Akash Bhansali