D2C Beauty brand Plum funding, investors and company details

D2C Beauty brand Plum is an emerging Cosmetic startup from Mumbai, working in the space of Produces skincare, haircare, body care, makeup, and men's grooming under brands like Plum and Phy—all 100% vegan, paraben-free, cruelty-free with plant actives. Founded by Shankar Prasad, Prasanya Chennapatnam.

Company: Pureplay Skin Sciences (India) Private Limited
Sector: Cosmetic
Location: Mumbai
Founders: Shankar Prasad, Prasanya Chennapatnam
Total funding raised: ₹265.65 Cr

Company overview

Plum delivers clean, science-backed, plant-active beauty products that prioritize safety, transparency, and sustainability, filling the gap for affordable vegan alternatives while building sub-brands and expanding to Tier II/III cities and global markets.Plum is a series C company based in Thane (India), founded in 2013 by Shankar Prasad and Prasanya Chennapatnam . It operates as an Internet first brand of vegan skincare, haircare, body care, and fragrance products. Plum has raised $51.8M in funding from investors like Unilever Ventures , Faering Capital and A91 Partners .The company has 594 active competitors, including 37 funded and 16 that have exited. Its top competitors include companies like Pilgrim , MyGlamm and Mamaearth .

Funding rounds

Latest round: Undisclosed Amount, 2022-06-23. Investors: Rashmika Mandanna
Past round (Series C): $ 35.00 Mn (₹265.65 Cr.), 2022-03-23. Investors: A91 Partners, Unilever Ventures, Faering Capital