CashKaro funding, investors and company details

CashKaro is an emerging Financial Services - Fintech - Payments startup from Gurugram, working in the space of Cashback and coupon platform. Founded by Rohan Bhargava, Swati Bhargava.

Company: Pouring Pounds India Private Limited
Sector: Financial Services - Fintech - Payments
Location: Gurugram
Founders: Rohan Bhargava, Swati Bhargava
Total funding raised: ₹130 Cr

Company overview

CashKaro is India’s largest cashback and coupon platform, founded in 2013 with the vision of becoming the country’s leading savings destination for online shoppers. The platform allows users to earn cashback and access exclusive deals across 1,500+ e-commerce partners, including Amazon, Flipkart, Myntra, Nykaa, and Tata 1MG. By doing so, CashKaro helps consumers save on everyday purchases while simultaneously driving incremental traffic and sales for its retail partners, reinforcing its importance within India’s e-commerce ecosystem. CashKaro has positioned itself as the only platform where users genuinely get paid to shop online, building strong trust among digital-first consumers. With a user base exceeding 20 million app users, it has significantly outpaced competitors such as CouponDunia and EarnKaro.

Funding rounds

Latest round (Series C): ₹130.00 Cr. ($ 15.98 Mn), 2022-11-03. Investors: Affle Global Pte. Ltd., Pouring Pounds India Pvt. Ltd