Pepperfry funding, investors and company details

Pepperfry is an emerging Furniture startup from Mumbai, working in the space of Offers wide range of furniture and home decor items. Founded by Ambareesh Murty, Ashish Shah.

Company: Pepperfry Limited
Sector: Furniture
Location: Mumbai
Founders: Ambareesh Murty, Ashish Shah
Total funding raised: ₹43.3 Cr

Company overview

Pepperfry is a prominent marketplace for furniture and home décor that was founded in 2012. To accommodate a wide range of consumer tastes and price ranges, the company offers more than 10,000 products, including furniture, furnishings, and lifestyle décor items. Customers can explore and experience products before making a purchase thanks to its website and more than 200 experience studios located throughout 100 Indian cities. It operates both online and offline. Commissions from sales of third-party products listed on Pepperfry's platform are the company's main source of income. It has strengthened its portfolio and given customers more upscale options in recent years by launching a number of direct-to-consumer furniture and home décor brands.

Funding rounds

Latest round: ₹43.30 Cr. ($ 5.05 Mn), 2025-06-03. Investors: General Electric Pension Trust, Norwest Venture Partners, Panthera Growth Partners