Nuyug funding, investors and company details

Nuyug is an emerging Jewellery startup from New Delhi, working in the space of Jewellery brand aiming to redefine the mass-premium segment bridging the gap between low-cost imitation jewellery and high-end fine jewellery. Founded by Ankur Dua, Manali Thareja.

Company: Nuyug Retail Private Limited
Sector: Jewellery
Location: New Delhi
Founders: Ankur Dua, Manali Thareja

Company overview

Nuyug is a jewellery brand aiming to redefine the mass-premium segment bridging the gap between low-cost imitation jewellery and high-end fine jewellery. The brand focuses on celebration wear, offering stylish, skin-safe, and aspirational designs suited for weddings, festivals, and parties. Within its first eight months, Nuyug launched a catalogue of over 400 gold-toned pieces, allafted to be non-fading and gentle on the skin. Its designs are culturally attuned and celebration-ready, catering to diverse regional preferences across India. Nuyug adopts a multi-channel sales strategy, combining Direct-to-Consumer sales via its own website with a strong presence on leading marketplaces such as Myntra, Nykaa Fashion, and Amazon. The brand continues to build its identity around accessible elegance and festive flair.

Funding rounds

Latest round (Pre-seed): ₹2.50 Cr. ($ 0.28 Mn), 2025-08-27. Investors: AJVC