Noto funding, investors and company details

Noto is an emerging FMCG startup from Mumbai, working in the space of healthy ice cream brand that offers low-calorie, low-sugar, and high-protein frozen desserts. Founded by Varun Sheth, Ashni Shah.

Company: NOTO Foods Private Limited
Sector: FMCG
Location: Mumbai
Founders: Varun Sheth, Ashni Shah
Total funding raised: ₹36 Cr

Company overview

NOTO is a healthy ice cream brand that offers low-calorie, low-sugar, and high-protein frozen desserts. The company focuses on creating delicious indulgent treats that are guilt-free and cater to health-conscious consumers. Their products are designed to make healthy eating enjoyable without compromising on taste, appealing to a broad audience including those mindful of their dietary choices.

Funding rounds

Latest round: ₹21.00 Cr. ($ 2.48 Mn), 2025-04-14. Investors: Equentis Angel Fund, Inflection Point Ventures (IPV), Signal Ventures, JITO Incubation & Innovation Foundation (JIIF)
Past round: ₹15.00 Cr. ($ 1.71 Mn), 2025-02-20. Investors: LetsVenture