Nat Habit funding, investors and company details
Nat Habit is an emerging Healthcare - Personal Care startup from New Delhi, working in the space of Preservative-free skincare, haircare, and wellness products. Founded by Swagatika Das, Gaurav Agarwal.
- Company: Naturohabit Private Limited
- Sector: Healthcare - Personal Care
- Location: New Delhi
- Founders: Swagatika Das, Gaurav Agarwal
- Total funding raised: ₹115.46 Cr
Company overview
Nat Habit is a fast-growing Ayurveda-inspired beauty and personal care company that creates 100 % natural, preservative-free skincare, haircare, and wellness products using traditional methods and fresh botanical ingredients. Founded in 2019 by Swagatika Das and Gaurav Agarwal, the brand emphasises authenticity by producing items like moisturisers, face washes, hair oils, ubtans, henna packs, lip scrubs and more in-house, often making products fresh to order to preserve potency and purity. Its offerings are rooted in Ayurvedic principles and eco-friendly practices, targeting health- and nature-conscious consumers through a direct-to-consumer (D2C) model across its own website and major marketplaces such as Amazon and Flipkart. Nat Habit has rapidly scaled, achieving substantial revenue growth, expanding its product portfolio, and building a loyal customer base seeking clean, natural alternatives in the beauty and wellness space.
Funding rounds
- Latest round (Series B): $ 10.20 Mn (₹84.85 Cr.), 2023-12-12. Investors: Bertelsmann India Investments, Amazon India Fund, Mirabilis Investment Trust, Sharrp Ventures, Fireside Ventures
- Past round (Series A): $ 4.00 Mn (₹30.61 Cr.), 2022-04-21. Investors: Fireside Ventures