The Sweet Change funding, investors and company details

The Sweet Change is an emerging FMCG - Snacks and Beverages startup from New Delhi, working in the space of Natural sweetener brand specializing in 100% natural, zero-calorie, zero-sugar, and zero-glycemic index alternatives to refined sugar. Founded by Manvi Agnihotri, Sheen Hitaishi.

Company: Natrtreets Private Limited
Sector: FMCG - Snacks and Beverages
Location: New Delhi
Founders: Manvi Agnihotri, Sheen Hitaishi

Company overview

The Sweet Change is a natural sweetener brand specializing in 100% natural, zero-calorie, zero-sugar, and zero-glycemic index alternatives to refined sugar. The company offers Monk Fruit Powder and Monk Fruit Drops as its core product lines, combining monk fruit extract with prebiotic guar fiber and allulose for a one-to-one sugar replacement suitable for cooking, baking, and beverages. Its products cater to health-conscious consumers, including individuals managing diabetes and those following low-carb diets. The Sweet Change operates on a direct-to-consumer business model through e-commerce platforms, with plans to expand across marketplace and quick-commerce channels, while also exploring partnerships in cafes, hospitality, and institutional sectors.

Funding rounds

Latest round (Pre-Seed): ₹1.70 Cr. ($ 0.18 Mn), 2026-06-04. Investors: Rebalance, IAN Angel Fund