ICON funding, investors and company details

ICON is an emerging Travel and Tourism startup from Ahmedabad, working in the space of D2C Retail – Luggage & Travel Accessories (Lifestyle / Consumer Goods). Founded by Mohammad Patel, Poojan Shah, Fazal Lakhani, Aakash Mehta.

Company: Myfitness Sports Private Limited
Sector: Travel and Tourism
Location: Ahmedabad
Founders: Mohammad Patel, Poojan Shah, Fazal Lakhani, Aakash Mehta
Total funding raised: ₹10.01 Cr

Company overview

ICON is a product-first lifestyle brand operating in the luggage and travel accessories segment, focused on enhancing the overall travel experience through a blend of innovation, design, and functionality. The company positions itself as a modern travel brand that caters to consumers seeking stylish, durable, and practical travel gear. At its core, ICON’s business revolves around designing, developing, and selling travel products such as suitcases, backpacks, duffel bags, and other accessories. The brand emphasizes high-quality materials, ergonomic design, and contemporary aesthetics, aiming to compete in the growing premium and mid-premium travel goods market. ICON typically follows a direct-to-consumer (D2C) and omnichannel distribution model, leveraging, Its own website and e-commerce platforms, Online marketplaces, Potential offline retail or experiential stores (as the brand scales). A key differentiator for ICON is its focus on product innovation and user experience such as lightweight builds, smart compartments, durability features, and travel-friendly designs that cater to frequent travelers, professionals, and young consumers. From a business standpoint, the company generates revenue through product sales, supported by brand-driven marketing, digital campaigns, and lifestyle positioning. It aims to build a strong brand identity around travel, exploration, and convenience rather than just being a utility product seller. Looking ahead, ICON’s strategy includes, Expanding its product portfolio across travel and lifestyle categories, Strengthening brand presence through digital and offline channels, Building a loyal customer base through quality and design-led differentiation, Overall, ICON’s business is centered on creating a premium, design-led travel brand that combines utility with lifestyle appeal, targeting the evolving needs of modern travelers.

Funding rounds

Latest round (Seed): $ 1.20 Mn (₹10.01 Cr.), 2024-05-07. Investors: DSG Consumer Partners