mirrAR funding, investors and company details

mirrAR is an emerging Information Technology - SaaS startup from Bengaluru, working in the space of Augmented Reality Virtual Try-On & E-commerce Retail Tech. Founded by Meghna Saraogi, Lalit Vijay.

Company: MirrAR Innovation Technologies Private Limited
Sector: Information Technology - SaaS
Location: Bengaluru
Founders: Meghna Saraogi, Lalit Vijay
Total funding raised: ₹14.59 Cr

Company overview

mirrAR is a technology company that provides augmented reality (AR) and AI-powered virtual try-on and product visualization solutions for retail brands, enabling customers to interact with products—such as jewelry, watches, eyewear, and beauty items—online or in-store before purchasing. Its platform helps brands increase consumer engagement, boost conversion rates, and reduce return rates by offering realistic AR experiences that overlay products in real time on users’ devices. The company serves over 50 enterprise clients, including major names like Titan, Tanishq Jewellery, and Forevermark, helping them create immersive, interactive shopping journeys that bridge the gap between digital and physical retail.

Funding rounds

Latest round (Pre Series A): $ 1.75 Mn (₹14.59 Cr.), 2023-11-06. Investors: Diaspark Inc., CVP Aparna Chennapragada (Microsoft), Alagu Periyannan (Verizon BlueJeans), Khadim Batti (Whatfix)