Misfits funding, investors and company details

Misfits is an emerging FMCG - Snacks and Beverages startup from Mumbai, working in the space of It provides Prebiotic Soda with different flavors with gut health benefits and Sugar Free. Founded by Aditya Pai, Yash Pai.

Company: Minus Plus Foods Private Limited
Sector: FMCG - Snacks and Beverages
Location: Mumbai
Founders: Aditya Pai, Yash Pai
Total funding raised: ₹0 Cr

Company overview

With the introduction of the nation's first prebiotic soda, Misfits has upended the Indian beverage industry by fusing potent flavors with gut-health advantages. Its signature beverages are sugar-free, low in calories, and marketed as healthier substitutes for conventional sodas. The startup shares third-party lab reports that validate its ingredients and health claims, adhering to a clean-label philosophy that prioritizes openness and consumer trust. Misfits is changing the way Indian consumers view soft drinks by emphasizing healthier, more functional options.

Funding rounds

Latest round (Seed): Undisclosed Amount, 2025-09-10. Investors: Nu Ventures, Subba Rao Telidevara, Bijoy Daga (Turiya Advisory Services), Robert Pancras