The Baker’s Dozen funding, investors and company details

The Baker’s Dozen is an emerging FMCG - Snacks and Beverages startup from Ahmedabad, working in the space of Food & Beverage / Artisan Bakery Products (bakery goods like breads, cakes, cookies, crackers sold via D2C, retail and e-commerce). Founded by Sneh Jain, Aditi Handa.

Company: Mimansa Industries Private Limited
Sector: FMCG - Snacks and Beverages
Location: Ahmedabad
Founders: Sneh Jain, Aditi Handa
Total funding raised: ₹72.67 Cr

Company overview

The Baker’s Dozen is a handcrafted bakery brand founded in 2013 that focuses on producing artisanal baked goods using natural ingredients. The company offers a wide range of products including breads, cakes, cookies, pastries and other bakery essentials, emphasizing quality, freshness and clean-label sourcing. It operates through an omnichannel model, combining company-owned outlets, online platforms, and institutional sales to reach a broad customer base. By blending traditional baking techniques with scalable production, The Baker’s Dozen caters to both everyday consumers and premium bakery demand across multiple cities in India.

Funding rounds

Latest round: ₹33.00 Cr. ($ 3.97 Mn), 2024-01-11. Investors: Wipro Consumer Care, Mirabilis Investment Trust, She Capital, Fireside Ventures
Past round: $ 5.00 Mn (₹39.67 Cr.), 2022-07-06. Investors: Fireside Ventures