MHYTH funding, investors and company details

MHYTH is an emerging Clothing and Apparels startup from Bengaluru, working in the space of A premium and luxury innerwear, clothing, and lifestyle brand. Founded by Mitali Rai.

Company: MHYTH Lifestyle Private Limited
Sector: Clothing and Apparels
Location: Bengaluru
Founders: Mitali Rai

Company overview

Mhyth is a premium and luxury innerwear, clothing, and lifestyle brand offering a curated range of designer lingerie, shapewear, nightwear, resort wear, loungewear, corsets, swimwear, sportswear, and daily essentials. The brand operates on a direct-to-consumer model, selling through its own e-commerce platform and marketplace partnerships. It follows a low-inventory, high-rotation, asset-light operating model to deliver globally competitive design and quality at accessible price points. The product range is inclusive, catering to diverse body types including plus-size consumers. Mhyth prioritises domestic manufacturing capabilities and positions itself as an India-first luxury innerwear brand with long-term international expansion ambitions.

Funding rounds

Latest round (Pre-Seed): $ 5.00 Mn (₹47.72 Cr.), 2026-05-06. Investors: Mohammed Asief Khan