Troo Good funding, investors and company details

Troo Good is an emerging FMCG - Snacks and Beverages startup from Hyderabad, working in the space of Specializes in millet-based healthy snacks and ready-to-eat products promoting sustainable nutrition. Founded by Raju Bhupati.

Company: MforMillet Foods Private Limited
Sector: FMCG - Snacks and Beverages
Location: Hyderabad
Founders: Raju Bhupati
Total funding raised: ₹72 Cr

Company overview

Tro Good, stylized as Troo Good, specializes in millet-based healthy snacks and ready-to-eat products promoting sustainable nutrition. Its portfolio includes millet snacks like chikkis, khakhras, chaklis, and munchies, alongside ready-to-cook chapatis, parathas, and breakfast options crafted from supergrains for schools, corporates, and households. The company emphasizes clean-label, gluten-free formulations with no maida or palm oil, targeting health-conscious consumers through modern retail, e-commerce, and institutional supply while championing millet revival for nutritional and environmental benefits.

Funding rounds

Latest round (Series A): ₹72.00 Cr. ($ 8.57 Mn), 2024-10-04. Investors: Oaks Asset Management, Puro Wellness, V Ocean Investments