Honestly funding, investors and company details

Honestly is an emerging Artificial Intelligence (AI) startup from Bengaluru, working in the space of AI-powered beauty and personal care review platform. Founded by Karishma Rathaur, Vivek Madani.

Company: Madrat 24Labs Private Limited
Sector: Artificial Intelligence (AI)
Location: Bengaluru
Founders: Karishma Rathaur, Vivek Madani
Total funding raised: ₹3.2 Cr

Company overview

Honestly operates as an AI-powered beauty and personal care review platform enabling peer-to-peer connections for users to exchange authentic product reviews. It analyzes ingredients to recommend fits for existing routines, tackling confusion in skincare haircare and makeup. The B2B revenue model provides APIs and widgets for brands to integrate on product pages enhancing shopping experiences. Founded in 2024 the platform targets 1 million Indian users with plans for UAE UK diaspora expansion.

Funding rounds

Latest round (Pre-Seed): ₹3.20 Cr. ($ 0.38 Mn), 2024-07-18. Investors: Better Capital