Limelight funding, investors and company details
Limelight is an emerging Jewellery startup from Mumbai, working in the space of Lab-grown diamond brand, specialising in CVD (Chemical Vapour Deposition). Founded by Pooja Madhavan.
- Company: Limelight Lab Grown Diamonds Limited
- Sector: Jewellery
- Location: Mumbai
- Founders: Pooja Madhavan
Company overview
Limelight was founded in 2019. It is a pioneering brand in the lab-grown diamond space, with a strong emphasis on sustainability and ethicalaftsmanship. Specialising in CVD (Chemical Vapour Deposition) diamonds, the company is committed to offering high-purity, Type‐IIA diamonds through jewellery that aligns with environmentally conscious values. Limelight operates as a fully vertically integrated brand and is backed by prominent industry players. By early 2025, the brand had established over 30 standalone stores and approximately 30 shop-in-shops across more than 35 cities in India. More recently, its footprint has expanded to over 50 stores in 45+ cities, reflecting its rapid growth and increasing consumer demand. It is certified under ESG+ standards—a recognised “green” certification—Limelight ensures its diamonds meet rigorous quality benchmarks through institutions like IGI, GIA, and SGL. This reinforces its commitment to transparency, ethical sourcing, and environmental responsibility. Looking ahead, Limelight plans to accelerate both offline and online expansion, with a goal of reaching 100 stores by 2026. The brand is also focused on enhancing its design portfolio and tapping into shifting consumer preferences that favour affordable yet sustainable luxury.
Funding rounds
- Latest round: ₹275.00 Cr. ($ 28.72 Mn), 2026-07-02. Investors: Bhathwari Group
- Past round: Undisclosed Amount, 2025-08-11. Investors: Shilpa Shetty (Actor)