Krvvy funding, investors and company details

Krvvy is an emerging Clothing and Apparels startup from Noida, working in the space of D2C lingerie and innerwear brand focused on functional, stylish, and body-positive products for women. Founded by Yash Goyal, Anant Bhardwaj.

Company: Krvvy Ventures Private Limited
Sector: Clothing and Apparels
Location: Noida
Founders: Yash Goyal, Anant Bhardwaj
Total funding raised: ₹52.8 Cr

Company overview

Krvvy is a D2C lingerie and innerwear brand founded in 2023, focused on functional, stylish, and body-positive products for women with the vision of uplifting the lingerie-wearing experience by combining comfort, functionality, and modern design. Krvvy’s product catalog includes bras, panties, shapewear, shorts, body tape, nipple pasties, and stick-on cups, designed with features like anti-odour fabrics, moisture-wicking technology, and blends of polyamide and elastane. It positions itself as a celebratory brand for women’s bodies, encouraging confidence and self-expression through thoughtfully designed lingerie. The company plans to use its funding for R&D, product expansion, and scaling market presence across India, tapping into the growing demand for modern, functional innerwear. Its long-term vision is to become a leading D2C lingerie brand in India, redefining innerwear as not just a necessity but a statement of comfort, confidence, and individuality.

Funding rounds

Latest round (Pre-Seed): $ 6.10 Mn (₹52.80 Cr.), 2025-01-20. Investors: Titan Capital, All In Capital, Nikita Gupta (Housepital), Emmanuel Suraj (DefinEquity), Anuj Jain (Investwell), Anubhav Jain (Metalbook)