boAt funding, investors and company details

boAt is an emerging Electric Equipments startup from Gurugram, working in the space of Manufactures consumer audio and wearable products including wireless earphones, headphones, smartwatches, speakers, neckbands, true wireless earbuds, and mobile accessories. Founded by Aman Gupta, Sameer Mehta.

Company: Imagine Marketing Limited
Sector: Electric Equipments
Location: Gurugram
Founders: Aman Gupta, Sameer Mehta
Total funding raised: ₹1,009.86 Cr

Company overview

boAt Lifestyle manufactures consumer audio and wearable products including wireless earphones, headphones, smartwatches, speakers, neckbands, true wireless earbuds, and mobile accessories. The brand targets youth with stylish, bass-heavy designs emphasizing durability, fashion, and affordability through a direct-to-consumer model across e-commerce platforms like its website, Amazon, Flipkart, and offline retail. boAt leverages influencer marketing, community engagement, and contract manufacturing primarily from China to maintain competitive pricing and rapid innovation.

Funding rounds

Latest round (Series C): $ 61.60 Mn (₹509.86 Cr.), 2022-10-28. Investors: Warburg Pincus, Malabar Investment
Past round: ₹500.00 Cr. ($ 60.41 Mn), 2022-10-28. Investors: Malabar Investment