Startup Funding Tracker

HYPD funding, investors and company details

HYPD is an emerging E-Commerce startup from New Delhi, working in the space of Creator-Tech / Creator Commerce / Influencer-led E-commerce platform. Founded by Ashwarya Garg, Akshay Bhatnagar.

  • Company: Hypd Marketing Technologies Private Limited
  • Sector: E-Commerce
  • Location: New Delhi
  • Founders: Ashwarya Garg, Akshay Bhatnagar
  • Total funding raised: ₹33.07 Cr

Company overview

HYPD is a creator-technology company that enables digital creators to build and monetize their personal brands through dedicated creator storefronts. The platform allows influencers, content creators, and online personalities to launch their own curated digital stores where they can recommend, promote, and sell products directly to their audiences. HYPD provides the technological infrastructure that connects creators, brands, and consumers within a unified commerce ecosystem. Through its platform, creators can earn revenue by showcasing products they endorse, while brands gain access to targeted audiences through creator-led marketing and sales channels. The company focuses on transforming influencers into “creator-preneurs” by enabling them to generate income beyond traditional brand sponsorships. By combining elements of creator economy platforms, social commerce, and e-commerce technology, HYPD helps streamline product discovery, track performance analytics, and manage transactions through creator-led digital storefronts. The platform primarily serves creators across social media platforms and brands seeking to leverage creator-driven commerce and influencer marketing to reach consumers more effectively.

Funding rounds

  • Latest round (Pre Series A): $ 4.00 Mn (₹33.07 Cr.), 2023-05-02. Investors: Orios Ventures