Pilgrim funding, investors and company details

Pilgrim is an emerging Healthcare - Personal Care startup from Mumbai, working in the space of beauty and personal care startup. Founded by Anurag Kedia, Gagandeep Makker.

Company: Heavenly Secrets Private Limited
Sector: Healthcare - Personal Care
Location: Mumbai
Founders: Anurag Kedia, Gagandeep Makker
Total funding raised: ₹441.08 Cr

Company overview

Pilgrim is a fast‑growing D2C beauty and personal care startup that brings global beauty traditions—such as Korean, French and Spanish rituals—to Indian consumers through vegan, cruelty‑free and toxin‑free skincare, haircare, makeup and fragrances. The brand sells 250+ SKUs across online marketplaces, its own website and an expanding offline network, serving customers in 150+ cities across India

Funding rounds

Latest round: ₹200.00 Cr. ($ 23.40 Mn), 2025-03-18. Investors: Narotam Sekhsaria Family Office (NSFO), Vertex Ventures SEA, Sattva Family Office, Mirabilis Investment Trust, Vertex Growth Fund, Anicut Equity Continuum Fund
Past round (Series B): $ 9.00 Mn (₹75.02 Cr.), 2024-06-29. Investors: Vertex Ventures
Past round: $ 20.00 Mn (₹166.06 Cr.), 2023-09-26. Investors: The Narotam Sekhsaria Family Office, Fireside Ventures