BuyEazzy funding, investors and company details

BuyEazzy is an emerging E-Commerce startup from New Delhi, working in the space of E-commerce / online retail, beauty, wellness and personal care products. Founded by Rahul Aggarwal, Hariher B.

Company: Gobuyeazzify India Private Limited
Sector: E-Commerce
Location: New Delhi
Founders: Rahul Aggarwal, Hariher B
Total funding raised: ₹35.32 Cr

Company overview

BuyEazzy is a hybrid commerce platform that blends online retail with local micro-preneurs (neighbourhood entrepreneurs) to democratise access to authentic beauty, personal care and related products for consumers outside India’s major metros. By leveraging the trust and personal networks of local micropreneurs, the company helps these small business owners diversify their income and sell products directly to their community, while providing buyers with a wider assortment, competitive pricing, trusted quality and reliable delivery. BuyEazzy operates by tackling traditional e-commerce challenges in Bharat — such as low penetration, trust deficits, long delivery times and limited product choice — through a local-first, digitally enabled supply-chain approach that connects brands and authorised distributors to remote markets via neighbourhood sellers.

Funding rounds

Latest round (Series A): $ 4.25 Mn (₹35.32 Cr.), 2024-01-19. Investors: Infoedge Ventures, M Venture Partners