Flam funding, investors and company details

Flam is an emerging Advertising and Media startup from Bengaluru, working in the space of creating a complete set of AI-powered tools to help brands offer mixed reality (MR) experiences through digital ads, TV, product packaging and in-store displays.. Founded by Shourya Agarwal, Malhar Patil, Amit Gaiki.

Company: Flying Flamingos India Private Limited
Sector: Advertising and Media
Location: Bengaluru
Founders: Shourya Agarwal, Malhar Patil, Amit Gaiki

Company overview

Flam is an AI-powered mixed reality (MR) platform that turns static touchpoints — like print ads, packaging, billboards, or even TV clips — into interactive, immersive experiences without needing users to download an app. It enables brands to publish MR content via simple QR codes or web links, with fast load times and detailed analytics. Flam helps marketers deepen engagement, drive shareable moments, and extend storytelling across both physical and digital media.

Funding rounds

Latest round (Series B): $ 40.00 Mn (₹382.64 Cr.), 2026-09-17. Investors: Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, Shah Rukh Khan (Actor)
Past round (Series A): $ 14.00 Mn (₹119.74 Cr.), 2025-05-14. Investors: RTP Capital, Dovetail
Past round (Pre Series A): $ 4.50 Mn (₹37.54 Cr.), 2024-05-28. Investors: Twin Ventures, Alphatron Capital