Direct2U funding, investors and company details
Direct2U is an emerging E-Commerce startup from Gurugram, working in the space of E-commerce venture operating on a B2B2C assisted retail model, with a primary focus on consumer durables and electronics. Founded by Gaurav Ahlawat, Anshuman Maheshwari.
- Company: Flow Commerce Private Limited
- Sector: E-Commerce
- Location: Gurugram
- Founders: Gaurav Ahlawat, Anshuman Maheshwari
- Total funding raised: ₹1.8 Cr
Company overview
Direct2U is an e-commerce venture operating on a B2B2C assisted retail model, with a primary focus on consumer durables and electronics. The company aims to bridge the disconnect between urban supply networks and rural demand by enabling online shopping access for rural consumers through a network of local sales agents. This assisted-commerce approach ensures effective last-mile connectivity and improves accessibility in underserved markets. Its product portfolio covers a wide range of household goods and electronics, including appliances, mobile phones, accessories, televisions, and other lifestyle products. Direct2U collaborates with financial institutions to offer credit solutions, making purchases more affordable for rural customers. This credit-driven approach enhances adoption in price-sensitive regions and supports higher transaction volumes. The company’s growth strategy centers on scaling its distribution network, broadening product offerings, and leveraging technology to optimize delivery efficiency and strengthen customer engagement.
Funding rounds
- Latest round (Seed): ₹1.80 Cr. ($ 0.22 Mn), 2023-04-14. Investors: Inflection Point Ventures (IPV)