Fix My Curls funding, investors and company details

Fix My Curls is an emerging Healthcare - Personal Care startup from Mumbai, working in the space of Personal Care – Haircare (specialized in curly and textured hair products). Founded by Anshita Mehrotra.

Company: Fixmycurls India Private Limited
Sector: Healthcare - Personal Care
Location: Mumbai
Founders: Anshita Mehrotra
Total funding raised: ₹0 Cr

Company overview

Fix My Curls, operates in the personal care and beauty sector with a specialized focus on products for naturally curly and textured hair. The brand was created to address the gap in the Indian market for high-quality, targeted haircare solutions designed specifically for curls, waves, and coils—hair types that have traditionally been underserved. The company develops and offers a range of curly hair products that are carefully formulated to nourish, define, and maintain textured hair. Its portfolio includes shampoos, conditioners, styling gels, creams, and other treatments, all tailored to meet the unique needs of curly-haired individuals. With 11 original formulations available in multiple sizes and bundle options, the brand emphasizes customization and ease of use for different curl types and routines. Fix My Curls has adopted a strong digital-first and marketplace-driven distribution strategy, making its products available across 13 marketplaces in India and expanding its presence to 10 international markets. This wide reach reflects the brand’s growing popularity and its ability to cater to a global audience seeking specialized haircare solutions. Overall, the business is built around inclusivity, innovation, and education. By promoting awareness about proper curly hair care and offering targeted products, Fix My Curls is positioning itself as a leading niche brand in the textured haircare segment.

Funding rounds

Latest round (Seed): Undisclosed Amount, 2024-05-23. Investors: Amazon Smbhav Venture Fund