The Whole Truth (TWT) funding, investors and company details

The Whole Truth (TWT) is an emerging FMCG - Snacks and Beverages startup from Mumbai, working in the space of Provides clean food products and super light Protein Powders. Founded by Shashank Mehta.

Company: Fitshit Health Solutions Private Limited
Sector: FMCG - Snacks and Beverages
Location: Mumbai
Founders: Shashank Mehta
Total funding raised: ₹594.14 Cr

Company overview

The Whole Truth (TWT), a Mumbai-based company founded in 2019. Founder discovered that many packaged foods marketed as "healthy" were actually loaded with artificial ingredients and hidden sugar while attempting to eat a healthier diet. TWT concentrates on producing honest, clean food products with unambiguous ingredient labels in order to address this issue. The company recently introduced 100% Clean, Super-Light Protein Powders for women, teens, and older adults in addition to fitness enthusiasts. These goods, along with protein bars, peanut butters, and dark chocolates, help TWT achieve its objective of introducing healthier options and transparency to India's $40 billion packaged food market.

Funding rounds

Latest round (Seed): $ 51.00 Mn (₹462.93 Cr.), 2026-02-04. Investors: Sauce VC, Peak XV Partners, Rainmatter (Zerodha), Ayra Ventures
Past round (Series C): $ 15.00 Mn (₹131.21 Cr.), 2025-02-21. Investors: Belgian investment fund Sofina, Z47, Peak XV Partners, Sauce VC